The definition of beauty is evolving as a result of social media, as people openly showcase their natural beauty in all shapes and sizes. A new research that was released in the International Journal of Fashion Design, Technology, and Education sheds light on this shift. It demonstrates that the typical American lady now wears a size 16 or 18, as opposed to her previous size of 14.
The average waist size had increased from 34.9 to 37.5 inches during the preceding 20 years, according to the study, which looked at data from more than 5,500 American women. Susan Dunn, the primary investigator for the study, emphasizes the significance of the data by stating, “Knowing the average size can significantly impact women’s self-image.”
Co-authors Deborah Christel and Dunn implore the fashion industry to adapt to these changes. “These women are here to stay, and they deserve clothing that fits them,” Dunn asserts.
The message is clear: clothing makers need to modify their sizing recommendations to more accurately reflect the true shape and size of the modern American woman.
